Strategy
» Strategy, Volume 12, Issue 3, 2012
Regardless of your current market-share, is the market for the goods and/or services you now sell growing rapidly, growing, stable, declining or declining rapidly?
2a. Is growth or decline in the area’s population a major reason for that change in market size?
| Response | ||||
|---|---|---|---|---|
| 1 | Yes | 19 | ||
| 2 | No | 80 | ||
| 3 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 427 | |||
Notes: The growth or decline in the area's population is a major reason for 18 percent of those small employers who had a change in market share.
