Strategy
» Strategy, Volume 12, Issue 3, 2012
Business owners try to compete using different business strategies. On a scale of 1 to 7 with 1 meaning it plays no part in your competitive strategy and 7 meaning it is your entire competitive strategy, how are you trying to compete? Are you trying to compete using:?
13A. Lower Prices
| Response | ||||
|---|---|---|---|---|
| 1 | No part in competitive strategy | 24 | ||
| 2 | 9 | |||
| 3 | 13 | |||
| 4 | 13 | |||
| 5 | 18 | |||
| 6 | 10 | |||
| 7 | Entire competitive strategy | 13 | ||
| 8 | DK/Refuse | 2 | ||
| Total (%) | 102 | |||
| N | 753 | |||
Notes: Lower prices is the entire competitive strategy for 13 percent of small employers.
