Strategy
» Strategy, Volume 12, Issue 3, 2012
Business owners try to compete using different business strategies. On a scale of 1 to 7 with 1 meaning it plays no part in your competitive strategy and 7 meaning it is your entire competitive strategy, how are you trying to compete? Are you trying to compete using:?
13K. Unique marketing
| Response | ||||
|---|---|---|---|---|
| 1 | No part in competitive strategy | 22 | ||
| 2 | 11 | |||
| 3 | 12 | |||
| 4 | 11 | |||
| 5 | 18 | |||
| 6 | 9 | |||
| 7 | Entire competitive strategy | 14 | ||
| 8 | DK/Refuse | 3 | ||
| Total (%) | 100 | |||
| N | 753 | |||
Notes: Unique marketing is the entire competitive strategy for 14 percent of small employers.
