Strategy
» Strategy, Volume 12, Issue 3, 2012
If respondent changed their basic competitive strategy.
14a. What was the principal reason you changed your competitive strategy during that time?
| Response | ||||
|---|---|---|---|---|
| 1 | The old strategy wasn’t working as well as I wanted | 15 | ||
| 2 | New opportunities arose | 21 | ||
| 3 | A new competitor or competitors entered the market | 9 | ||
| 4 | The market changed | 40 | ||
| 5 | The human or financial resources available changed | 11 | ||
| 6 | Other | 3 | ||
| 7 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 543 | |||
Notes: Forty (40) percent of small employers who changed their basic competitive strategy in the last 3 years did so because the market changed.
