Business owners try to compete using different tactics or strategies. On a scale of 1 to 9 with 1 meaning it plays no part in your competitive strategy and 9 meaning it is your entire competitive strategy, how are you trying to compete? Are you trying to use:?
13C. (business strategy) Franchised goods or services.
|1||9-7 (Significant portion)||11|
|3||3-1 (Non-significant portion)||71|
Notes: Eleven (11) percent of small employers say that franchised goods or services constitute a significant portion (7-9 on a nine-point scale) of their business strategy (Q#13C).