Strategic Alliances
» Strategic Alliances, Volume 4, Issue 4, 2004
Let’s talk about long-term formal and informal cooperative agreements with other businesses.
1D. How many marketing agreements with other businesses does your firm currently hold?
Response | ||||
---|---|---|---|---|
1 | None | 82 | ||
2 | One | 3 | ||
3 | Two | 5 | ||
4 | Three or more | 9 | ||
5 | DK/Refuse | 1 | ||
Total (%) | 100 | |||
N | 610 |
Notes: Seventeen (17) percent of small manufacturers have one or more marketing agreements with other businesses (Q#1D).