Innovation
» Innovation, Volume 5, Issue 6, 2005
Let's talk about some products or services your business sells.
If respondent introduced more than one: Think of the most recently introduced, or significantly improved product, service, design, or process your business introduced in the last year.
1c. Did this new or significantly improved, product, service, design, or process put you ahead of the competition, allow you to stay abreast of the competition, or let you catch up to the competition?
Response | ||||
---|---|---|---|---|
1 | Ahead of the competition | 48 | ||
2 | Abreast of the competition | 34 | ||
3 | Catch up to the competition | 11 | ||
4 | DK/Refuse | 7 | ||
Total (%) | 100 | |||
N | 328 |
Notes: Forty-eight (48) percent of small employers who introduced at least one new or significantly improved product, service, design, or process in the last year report that their introduction put their firm ahead of the competition (Q#1c).