Evaluating Banks
» Evaluating Banks, Volume 5, Issue 7, 2005
On a scale of one-to-five where 1 means very important and 5 means not important, how important to you is EACH of the following bank characteristics in conducting your firm's financial business? How about:?
1C. (desirable bank characteristic) Offers the cheapest money available.
Response | ||||
---|---|---|---|---|
1 | Very important | 43 | ||
2 | 22 | |||
3 | 21 | |||
4 | 6 | |||
5 | Not important | 7 | ||
6 | DK/Refuse | 2 | ||
Total (%) | 101 | |||
N | 752 |
Notes: Forty-three (43) percent of small employers think that "offers the cheapest money available" is a very important bank characteristic (Q#1C).