Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
1. How much does advertising, such as newspaper ads, direct mail, fliers, etc., contribute to generating your business’s sales revenues?
Response | ||||
---|---|---|---|---|
1 | A lot | 7 | ||
2 | Quite a bit | 11 | ||
3 | Some | 23 | ||
4 | A little | 48 | ||
5 | (Don't formally advertise) | 11 | ||
6 | DK/Refuse | 0 | ||
Total (%) | 100 | |||
N | 752 |
Notes: Forty-one (41) percent of small, employing businesses advertise enough so that it contributes more than a little to sales revenues (Q#1).