Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales AND advertises in newspapers.
1A1. Is that daily newspapers, weekly newspapers or both?
Response | ||||
---|---|---|---|---|
1 | Daily | 28 | ||
2 | Weekly | 43 | ||
3 | Both | 28 | ||
4 | DK/Refuse | 2 | ||
Total (%) | 101 | |||
N | 193 |
Notes: Twenty-eight (28) percent of small, employing businesses where advertising contributes more than a little to sales and where they advertise in newspapers, advertise in daily newspapers exclusively (Q#1A1).