Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
Do you advertise extensively, some, or not at all:?
1B. (advertise) On television.
Response | ||||
---|---|---|---|---|
1 | Extensively | 2 | ||
2 | Some | 11 | ||
3 | Not at all | 87 | ||
4 | DK/Refuse | 0 | ||
Total (%) | 100 | |||
N | 322 |
Notes: Two percent of small, employing businesses advertise “extensively” on television (Q#1B).