Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
Do you advertise extensively, some, or not at all:?
1I. (advertise) In value packs or shopper supplements.
Response | ||||
---|---|---|---|---|
1 | Extensively | 4 | ||
2 | Some | 18 | ||
3 | Not at all | 77 | ||
4 | DK/Refuse | 1 | ||
Total (%) | 100 | |||
N | 322 |
Notes: Four percent of small, employing businesses advertise “extensively” in value packs or shopper supplements (Q#1I).