Promotion and Advertising
If respondent believes advertising contributes more than a little to sales.
5. Which best describes how you know whether or not your advertising has been effective?
|1||Formal measures of effectiveness||13|
|2||Feedback from people who have seen or heard it||42|
|3||Customer response to the specific ad message||32|
|4||General feel for it||5|
|5||Have little idea if advertising is effective||6|
Notes: Thirteen (13) percent of small employers who think advertising contributes more than a little to sales use formal measures to evaluate the effectiveness of its advertising (Q#5).