Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
11. How much does personal selling contribute to your business’s sales revenue? Would you say:?
Response | ||||
---|---|---|---|---|
1 | A lot | 37 | ||
2 | Quite a bit | 27 | ||
3 | Some | 18 | ||
4 | A little | 12 | ||
5 | Don't do personal selling | 6 | ||
6 | DK/Refuse | 0 | ||
Total (%) | 100 | |||
N | 752 |
Notes: Eighteen (18) percent of small, employing businesses generate little or no sales revenue from personal selling (Q#11).