Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
7. (marketing perspective) Our current customers are the firmís most important asset.
|3||Neither agree nor disagree||1|
Notes: Ninety-five (95) percent of small employers agree that their current customers are the firmís most important asset (Q#7).