Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
36B. In the last three years, changes in my products or services have been:? (minor/dramatic)
Response | ||||
---|---|---|---|---|
1 | Mostly of a minor nature | 73 | ||
2 | Equally; the same | 4 | ||
3 | Usually quite dramatic | 22 | ||
4 | DK/Refuse | 1 | ||
Total (%) | 100 | |||
N | 752 |
Notes: Seventy-three (73) percent of small employers report that the changes over the last three years in the products and services they offer are minor (Q#36B).