NFIB: The Voice of Small Business - National Small Business Poll

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Marketing Perspectives

Questions - 1 to 10 of 42

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All	Q#	Top 100	Question
	1		Does your business sell primarily to:?
	1a		To a large number of businesses or just a very few?
	2		Is your customer base:?
	3		Do you think marketing and sales are:?
	4		(marketing perspective) Our business doesn’t need much marketing. Our products or services sell without having to do much.
	5		(marketing perspective) It is more important to focus on what the customer buys now, rather than what the customer will buy in the future.
	6		(marketing perspective) Our business has a separate, annual marketing budget item within the overall budget.
	7		(marketing perspective) Our current customers are the firm’s most important asset.
	8		(marketing perspective) Everyone in this firm makes customers a top priority.
	9		(marketing perspective) We rely heavily on experience when making marketing decisions.

Volume 6, Issue 8, 2006
ISSN - 1534-8326

Claes Hultman
Örebro University

Gerald E. Hills
University of Illinois-Chicago

William J. Dennis, Jr.
NFIB Research Foundation

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