NFIB: The Voice of Small Business - National Small Business Poll

All	Q#	Top 100	Question
	1		Does your business sell primarily to:?
	1a		To a large number of businesses or just a very few?
	2		Is your customer base:?
	3		Do you think marketing and sales are:?
	4		(marketing perspective) Our business doesn’t need much marketing. Our products or services sell without having to do much.
	5		(marketing perspective) It is more important to focus on what the customer buys now, rather than what the customer will buy in the future.
	6		(marketing perspective) Our business has a separate, annual marketing budget item within the overall budget.
	7		(marketing perspective) Our current customers are the firm’s most important asset.
	8		(marketing perspective) Everyone in this firm makes customers a top priority.
	9		(marketing perspective) We rely heavily on experience when making marketing decisions.
	10		(marketing perspective) We invest in building long-term relationships with our customers.
	11		(marketing perspective) We quickly adjust to meet changing customer expectations.
	12		(marketing perspective) It is more expensive to retain a current customer than to acquire a new one.
	13		(marketing perspective) Customer demand is usually the reason we introduce a new product/service.
	14		(marketing perspective) Long-term growth is more important than immediate profits.
	15		(marketing perspective) We learn from our competitors.
	16		(marketing perspective) It is easier to get a new customer than it is to keep an older one.
	17		(marketing perspective) A marketing plan is a critical business tool.
	18		(marketing perspective) Most of our marketing decisions are based on what we learn from day-to-day customer contact.
	19		(marketing perspective) Our primary objective is to grow the business.
	20		(marketing perspective) We aggressively try to expand our present customer base.
	21		(marketing perspective) Adding innovative products or services is important to our success.
	22		(marketing perspective) We face tough competitors in our markets.
	23		(marketing perspective) It is important to rely on gut feeling when making marketing decisions.
	24		(marketing perspective) Introducing new products or services usually involves little formal market research and analysis.
	25		(marketing perspective) Our customers require us to be very flexible and adapt to their special requirements.
	26		(marketing perspective) We consistently look for new business opportunities.
	27		(marketing perspective) Our marketing decisions are based more on informal customer feedback than on formal market research.
	28		(marketing perspective) Our marketing efforts try to lead customers rather than respond to them.
	29		(marketing perspective) We work hard to establish reputation, trust, and credibility with our customers.
	30		(marketing perspective) We use our key industry friends and partners extensively to help us develop and market our products and services.
	31		(marketing perspective) Creativity stimulates good marketing decisions.
	32		(marketing perspective) We don’t think much about longer-term marketing objectives as much as we should.
	33		(marketing perspective) We usually introduce new products and services based on the recommendations of our suppliers.
	34		(marketing perspective) Most of our marketing decisions are based on exchanging information with those in our personal and professional network.
	35		(marketing perspective) We have to work very hard to reach our sales goals.
	36A		My business places a strong emphasis on:? (innovative/proven)
	36B		In the last three years, changes in my products or services have been:? (minor/dramatic)
	36C		My business is inclined toward:? (low risk/high risk)
	36D		Due to the nature of the business environment in which you operate, is it best to:? (cautious/bold)
	36E		My business typically:? (responds/initiates)
	36F		My business is ________ the first to introduce new products or services, administrative techniques, etc. (often/seldom)