NFIB: The Voice of Small Business - National Small Business Poll

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Marketing Perspectives

Questions - 11 to 20 of 42

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All	Q#	Top 100	Question
	10		(marketing perspective) We invest in building long-term relationships with our customers.
	11		(marketing perspective) We quickly adjust to meet changing customer expectations.
	12		(marketing perspective) It is more expensive to retain a current customer than to acquire a new one.
	13		(marketing perspective) Customer demand is usually the reason we introduce a new product/service.
	14		(marketing perspective) Long-term growth is more important than immediate profits.
	15		(marketing perspective) We learn from our competitors.
	16		(marketing perspective) It is easier to get a new customer than it is to keep an older one.
	17		(marketing perspective) A marketing plan is a critical business tool.
	18		(marketing perspective) Most of our marketing decisions are based on what we learn from day-to-day customer contact.
	19		(marketing perspective) Our primary objective is to grow the business.

Volume 6, Issue 8, 2006
ISSN - 1534-8326

Claes Hultman
Örebro University

Gerald E. Hills
University of Illinois-Chicago

William J. Dennis, Jr.
NFIB Research Foundation

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