NFIB: The Voice of Small Business - National Small Business Poll

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Marketing Perspectives

Questions - 21 to 30 of 42

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All	Q#	Top 100	Question
	20		(marketing perspective) We aggressively try to expand our present customer base.
	21		(marketing perspective) Adding innovative products or services is important to our success.
	22		(marketing perspective) We face tough competitors in our markets.
	23		(marketing perspective) It is important to rely on gut feeling when making marketing decisions.
	24		(marketing perspective) Introducing new products or services usually involves little formal market research and analysis.
	25		(marketing perspective) Our customers require us to be very flexible and adapt to their special requirements.
	26		(marketing perspective) We consistently look for new business opportunities.
	27		(marketing perspective) Our marketing decisions are based more on informal customer feedback than on formal market research.
	28		(marketing perspective) Our marketing efforts try to lead customers rather than respond to them.
	29		(marketing perspective) We work hard to establish reputation, trust, and credibility with our customers.

Volume 6, Issue 8, 2006
ISSN - 1534-8326

Claes Hultman
Örebro University

Gerald E. Hills
University of Illinois-Chicago

William J. Dennis, Jr.
NFIB Research Foundation

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