NFIB: The Voice of Small Business - National Small Business Poll

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Marketing Perspectives

Questions - 31 to 40 of 42

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All	Q#	Top 100	Question
	30		(marketing perspective) We use our key industry friends and partners extensively to help us develop and market our products and services.
	31		(marketing perspective) Creativity stimulates good marketing decisions.
	32		(marketing perspective) We don’t think much about longer-term marketing objectives as much as we should.
	33		(marketing perspective) We usually introduce new products and services based on the recommendations of our suppliers.
	34		(marketing perspective) Most of our marketing decisions are based on exchanging information with those in our personal and professional network.
	35		(marketing perspective) We have to work very hard to reach our sales goals.
	36A		My business places a strong emphasis on:? (innovative/proven)
	36B		In the last three years, changes in my products or services have been:? (minor/dramatic)
	36C		My business is inclined toward:? (low risk/high risk)
	36D		Due to the nature of the business environment in which you operate, is it best to:? (cautious/bold)

Volume 6, Issue 8, 2006
ISSN - 1534-8326

Claes Hultman
Örebro University

Gerald E. Hills
University of Illinois-Chicago

William J. Dennis, Jr.
NFIB Research Foundation

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