Questions - 1 to 34 of 34
How much does advertising, such as newspaper ads, direct mail, fliers, etc., contribute to generating your business’s sales revenues?
(advertise) In newspapers.
Is that daily newspapers, weekly newspapers or both?
(advertise) On television.
(advertise) In newsletters, bulletins, etc.
(advertise) Through direct mail.
(advertise) In magazines.
Is that trade magazines, general interest magazines or both?
(advertise) In fliers, circulars, hand-outs.
(advertise) On an Internet Web site or sites.
Is that your Web site, the Web site of others or both?
(advertise) On radio.
(advertise) In value packs or shopper supplements.
(advertise) On outdoor signs off the premises.
Which of these is the single most important method of advertising for your firm?
Does your advertising tend to be:?
Is your advertising material typically designed by someone in your firm, by an ad agency for you, by an advertiser on your behalf, or by someone else?
Which best describes how you know whether or not your advertising has been effective?
Does your business have its own logo or trademark?
Is that logo or trademark registered with the government?
How much does telemarketing contribute to your business’s sales revenue? Would you say:?
How much does free publicity, such as news stories, contribute to your business’s sales revenue? Would you say:?
How much does changing prices, such as sales or specials, contribute to your business’s sales revenue? Would you say:?
How much does word of mouth or referrals contribute to your business’s sales revenue? Would you say:?
How much does personal selling contribute to your business’s sales revenue? Would you say:?
How much does trade shows or events contribute to your business’s sales revenue? Would you say:?
How much do changes in the mix of your goods and/or services contribute to your business’s sales revenue? Would you say:?
How much does your physical location contribute to your business’s sales revenue? Would you say:?
Does your business have its own Internet Web site?
How much does your Web site contribute to your business’s sales revenue? Would you say:?
Is your Web site interactive, that is, does it respond or change to a customer’s inquiry?
Can customers place orders on your Web site and pay for them on a secure platform or environment in the site?
Does your Web site provide you market intelligence, such as the number of people who clicked on a particular topic on your site?
How often do you typically change the content on your Web site?
Volume 6, Issue 7, 2006 ISSN - 1534-8326
Gerald E. Hills University of Illinois-Chicago
Claes Hultman, Örebro University